DIGITAL MARKETING MASTERCLASS - FROM ZERO TO HERO

This course is a comprehensive, for entry to the intermediate level, sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing on his/her business transformation.

DAY 1 Fundamental of Digital Marketing Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially this course outline!) I believe you should have a basic understanding on the importance of Digital Marketing. I am assured you are in the right path & right place to learn Digital Marketing now and let me share you my favorite quote: “DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“ In this chapter, we cover how does old school marketing different from digital marketing, why digital marketing having a lot more advantage from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behavior, and most important is to creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey. Topic include: Conventional Marketing vs Digital Marketing Type of Digital Marketing Channel Your Unique Selling Proposition Know Your Customer Marketing Mix Create Digital Footprint Creating Authority Online Know Your Digital Marketing Tools Power of CopyWriting AI Assist Copywriting DAY 2 Website Marketing Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business. Topic Include: Introduction to Website Design and Development Advantage of using Website for Business Choose Your Business Website Platform Generating Income Through Website Marketing Email Marketing Email brings higher ROI according to the research, if you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign. Topic Include: Introduction to Email Marketing Lead Capture Strategies Building Email Database Customer Value Optimization (Bonus) Search Engine Optimization (SEO) How about FREE traffic from Search Engine? How good when someone searches for your product and services, Social Media Marketing (SMM) Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, Social media is a new norm, even my grandmother has a you will learn the fundamentals of SEO, how to make a Facebook and Twitter account. In this chapter, we covered a search engine like your page and recommend you when few social media platforms such as Facebook, Instagram, someone searches your product and services, we will cover WhatsApp. The pros and cons of using profile, groups, page how the “on-page” and “off-page SEO” as well as link for your business, how to get organic traffic, (especially building strategies. trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales! Topic Include: Topic Include: Introduction to Social Media 12s Social Media Content Strategies Facebook Marketing Understanding Search Engine Optimization On Page Optimization Off Page Optimization White Hat vs Black Hat (Bonus)