Digital Marketing From Zero To Hero

This is a comprehensive training, for entry to intermediate level. It is suitable for sales & marketing personnels who require basic skills on digital marketing, or business owners who have been using conventional marketing, as well as those who require basic skills on digital marketing for their business transformation.

Objectives: By the end of the training, participants shall be able to: 1)    Understand the fundamentals of Digital Business 2)    Organize frameworks and plan approaches to market product/services on digital platform effectively 3)    Understand various digital marketing tools, leverage it to improve online presence 4)    Plan marketing content, develop marketing content that works with the target audience and to measure its impact to improvise the sales through social media. 5)    Produce convincing social media copywriting 6)    Gain graphic design skills, “design like a pro”, able to design social media posts, cover photos, graphics for website, and email marketing campaigns 7)    Create a landing page as a call to action in social media post 8)    Understand how the website works and how to optimize for better search engine ranking.   Participants shall have a better understanding on: Brand Awareness Lead Generation Target Customers Retaining Old Customers Increase Sales/Profit Expand Market More Website Traffic Improve conversions Promotion for new products & services Create Online Presence Digital Transformation Offline to Online Outline: (Day 1) : Registration : Foundation to Digital Marketing : Morning Break : Foundation to Digital Marketing (Continue) : Lunch Break : Social Media Marketing : Tea Break : Social Media Marketing (Continue)   Fundamental of Digital Marketing It is believed that by now each of us should have a basic understanding on the importance of Digital Marketing. “Digital marketing is no longer an experimental strategy. It’s the new industry standard for connecting with your target audience“ (Lee, Calvyn). In this chapter, we shall understand how old school marketing differs from digital marketing, why digital marketing has a lot more advantages than old school marketing, how to choose the right digital channel that is suitable for your online presence, how to position your USP to win the market, get to know your customers’ buying behaviour, and most importantly is how to create digital footprint. We will also cover several essential digital marketing tools which are crucial for digital marketers, as well as a bonus topic on “the power of copywriting” to kick start our Digital Marketing journey.   Topics include: Conventional Marketing vs Digital Marketing Types of Digital Marketing Channel Your Unique Selling Proposition (USP) Know Your Customer Marketing Mix Create Digital Footprint Creating Authority Online Know Your Digital Marketing Tools Power of Copywriting AI Assisted Copywriting Social media is a new norm. In this chapter, we shall explore several social media platforms such as Facebook, Instagram and WhatsApp. We will also discuss on the pros and cons of using profile/groups/page for your business, how to get organic traffic, increase likes and followers at these platforms as well as power keywords for closing sales!   Topics Include: Introduction to Social Media 12s Social Media Content Strategies Facebook Marketing   (Day 2) : Registration : Website Marketing : Morning Break : Website Marketing (Continue) : Lunch Break : Email Marketing : Tea Break : Search Engine Optimization     Every business needs to have an office or a storefront. And with digital presence, your business needs to have a website (a so-called online-presence)! In this chapter, you will learn how to get publicity and awareness via website marketing. We will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business.   Topics Include: Introduction to Website Design and Development Advantage of using Website for Business Choose Your Business Website Platform Generating Income Through Website Marketing   According to research, email promotes higher ROI. Hence if you do not practice email marketing, it is a huge loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.   Topics Include: Introduction to Email Marketing Lead Capture Strategies Building Email Database Customer Value Optimization (Bonus)     How about FREE traffic from Search Engine? Wouldn’t it be great when someone searches for your product or services, Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product or services. We will also cover on the “on-page” and “off-page SEO” as well as link building strategies.   Topics Include: ● Understanding Search Engine Optimization ● On Page Optimization ● Off Page Optimization ● White Hat vs Black Hat (Bonus)