(MC) Creating A Digital Marketing Strategy For 2023

Many businesses have relied on traditional forms of marketing for years to broadcast their messages to a wide audience. But with people avoiding close contact, most traditional marketing channels have a much smaller audience than they did pre-pandemic.  Meanwhile, because they’re not leaving home as much, people are spending way more time online than ever before. Internet usage soared 25% within a few days in mid-March as the pandemic started forcing people into lockdown, and since then, we’ve been visiting websites, video chatting, streaming, video gaming, and connecting on social media in record-breaking numbers. Therefore, investing in digital marketing – whether it’s online ads, social media, blogging, or all of the above – is a no-brainer when your target audience is spending a large amount of time every day online. This program would be extremely suitable for professionals and business owners and will greatly benefit those who are looking to grow their company through investing time and/or money in digital marketing and increasing their presence in the virtual world. The program will focus on intermediate to advanced marketing topics, but people who do not work in marketing will be provided with background reading which will bring them up to speed. Gain essential fluency to succeed as a marketer in the digital age. Growth-minded professionals and entrepreneurs can leverage versatile skills to execute digital marketing campaigns, win customers, and collaborate with agencies.

Day 1   0845-0900            Introduction and networking among delegates 0900-1030            What to expect in 2023 - Upcoming digital marketing changes, trends and considerations for your strategy.                                 Setting your goals for the year. 1030-1100              Morning break and networking with speaker 1100-1300              Understanding your target customers - new and existing - and understanding where there are gaps to fill in our new year strategy. 1300-1400           Lunch break 1400-1530           A look at all of the channels available to you to utilise in your strategies - how are they used, global case studies and best practise. Part 1 1530-1600            Tea break and networking with speaker 1600-1700           A look at all of the channels available to you to utilise in your strategies - how are they used, global case studies and best practise. Part 2 1700                       Q&A session with the speaker 1730                       End of day 1       Day 2   0845-0900            Introduction and networking among delegates 0900-1030            Choosing your digital channel mix and understanding what your cross-platform strategy looks like. Understand different campaign types and strategies across the year. 1030-1100            Morning break and networking with speaker 1100-1300            Creating cross-channel funnels to take your customers through a journey from awareness through to conversion. 1300-1400            Lunch break 1400-1530            Looking back at your owned assets - thinking about conversion rate optimisation and how we can accelerate profit through our campaigns 1530 - 1600        Tea break and networking with speaker 1600-1700            Reporting and utilising data to your advantage throughout 2023 1700                       Q&A session with the speaker 1730                       End of day 2