Digital Marketing Zero To Hero

This course is a comprehensive, for entry to the intermediate level, sales & marketing personnelwho need basic skills on digital marketing or business owners who all the while useconventional marketing, and required for basic skills on digital marketing on his/her businesstransformation.

Digital Marketing Zero To Hero – “What You Need To Know” 1. Fundamental of Digital MarketingIs a pleasant sign, when you are looking into Digital Marketing training now! (Especially thiscourse outline!) I believe you should have a basic understanding on the importance of DigitalMarketing. I am assured you are in the right path & right place to learn Digital Marketing nowand let me share you my favorite quote:“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEWINDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“In this chapter, we cover how does old school marketing different from digital marketing, whydigital marketing having a lot more advantage from old school marketing, how to choose theright digital channel that suitable for your online presence, how to position your UPS to win themarket, get to know your customers buying behavior, and most important is to creating digitalfootprint; We will also cover several essential digital marketing tools that every digital marketerneeds as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.Topic include:? Conventional Marketing vs Digital Marketing? Type of Digital Marketing Channel? Your Unique Selling Proposition? Know Your Customer? Marketing Mix? Create Digital Footprint? Creating Authority Online? Know Your Digital Marketing Tools? Power of CopyWriting? AI Assist Copywriting 2. Social Media Marketing (SMM)Social media is a new norm, even my grandmother has a Facebook and Twitter account. In thischapter, we covered a few social media platforms such as Facebook, Instagram, WhatsApp.The pros and cons of using profile, groups, page for your business, how to get organic traffic,(especially trainer’s secret strategies), increase likes and followers at this platform as well aspower keywords for closing sales!Topic Include:? Introduction to Social Media? 12s Social Media Content Strategies? Facebook Marketing 3. Website Marketing Every business needs to have an office or a storefront; With digital presence, your businessneeds to have a website! A so-called online-presence. In this chapter, you will learn how to getpublicity and awareness via website marketing, we will discuss a few types of website marketingstrategies & how to choose the right platform to host your website platform, as well as severalonline channels that can generate income to your business.Topic Include:? Introduction to Website Design and Development? Advantage of using Website for Business? Choose Your Business Website Platform? Generating Income Through Website Marketing 4. Email MarketingEmail brings higher ROI according to the research, if you don’t practice email marketing, it isreally a big loss. In this chapter we will discuss how email marketing system works, leadscapture methods, list building strategies as well as how to automate your email marketingcampaign.Topic Include:? Introduction to Email Marketing? Lead Capture Strategies? Building Email Database? Customer Value Optimization (Bonus) 5. Search Engine Optimization (SEO)How about FREE traffic from Search Engine? How good when someone searches for yourproduct and services, Search Engine recommends you for FREE! This is the importance ofSearch Engine optimization. In this chapter, you will learn the fundamentals of SEO, how tomake a search engine like your page and recommend you when someone searches yourproduct and services, we will cover how the “on-page” and “off-page SEO” as well as linkbuilding strategies.Topic Include:? Understanding Search Engine Optimization? On Page Optimization? Off Page Optimization? White Hat vs Black Hat (Bonus)