Search Engine Optimization (SEO) Masterclass Training

Participants will learn important tasks such as backlinks, keyword research, using latest SEO tools, practice on-page and off-page optimisation techniques, performs image compression, competition analysis, and tagging. Participants will also learn through hands-on practice the basics of how search engines work, and do projects with real world applications. This course provies the foundation of mastering latest SEO tools and techniques, ensuring top Google Search Rankings and the essential discipline to prepare an effective roadmap for continuous higher search rankings.

Module 1: SEO Overview • How SEO can improve your Business. • SEO for Google Search Top Ranking. • SEO Basic Terminologies • SEO Optimisations: On-page/Off-page, Google’s SERP • Adwords/Adsense • Google Business Profile(GBP) / Google My Business (GMB) • Structured data/Rich snippets Module 2: SEO Auditing • Why is keyword research important? • Calculating keyword density • Google Keyword Planner Tool • Importance of good website hierarchy • Creating good link structure • Using the backlink checker • How to do Competition analysis Module 3: SEO Basic Optimisations • Introduction to basic optimisation • Keyword modifications • Preparing your sitemap • On-page HTML tagging • Content best practices • Site update planning (Freshness) • Other SEO guidelines • SEO plugins for Wordpress Module 4: Backlinks • Understanding backlink algorithms • How to build backlinks • What is domain rating? • B2B and B2C considerations • White hat and black hat methods • Other backlink considerations. Module 5: SEO Recap • Topic review and discussion • DIY SEO vs Outsourced SEO • Creating your SEO roadmap • Content creation techniques • How to identify quality content? • Plagiarism and content duplication • SEO targeted copywriting • AI generated content Module 6: SEO Speed Optimisations • Test your page loading speed • How to optimise site speed? • Check your hosting specifications • Fix render-blocking javascript/css • About Content Delivery Network (CDN) • Image compression techniques • Enabling caching and gZip compression Module 7: SEO Tools • What is my digital footprint? • Social media management basics • Using proper filename conventions • Site authority and domain age rating • Algorithm cheat sheet • Some SEO concepts: YMYL and E-A-T SEO • Basics of Google Analytics Module 8: SEO Roadmap • Using paid tools vs Free tools • Current SEO trends • Top resources for further reading • SEO Strategy Review • Assignment: SEO Final Project Work