(MC) DIGITAL MARKETING 101

OVERVIEW Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing is not a new technique, it has been available since the beginning of the internet era. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers. This course will enable participants to experience all the essential aspects of the digital marketing process and help them achieve their marketing goals. LEARNING OUTCOME Upon completion of this program, participants should be able to: • Learn what is Digital Marketing and how it works • Understand the different channels of digital marketing • Understand how the Search Engine Optimization works • Defining your target audience through segmentation and sharpening your message to reach them effectively • Learn how to use various social media platform to market your business digit

What is Digital Marketing and How It Works Different Channels of Digital Marketing Search Engine Optimization (SEO) Target Audience Segmentation and Message Sharpening Using Various Social Media Platforms for Digital Marketing