Develop and execute effective social media marketing strategies to drive paid traffic and enhance brand visibility
Manage and optimize social media campaigns across platforms like Facebook, Instagram, Twitter
Conduct research to stay updated on current trends and best practices in social media marketing
Collaborate closely with the content team to create engaging social media content aligned with brand goals
Monitor campaign metrics, analyze performance, and provide regular reports for data-driven insights and recommendations
Stay informed about industry trends and competitor activities to identify new opportunities and maintain a competitive edge
Work with graphic designers to ensure visually appealing, brand-consistent creatives, maintaining effective communication throughout the design process