Create visually appealing designs for various marketing materials including posters, banners, flyers, and brochures Develop packaging designs that align with brand guidelines and appeal to target audiences Design digital assets such as social media graphics, website banners, and email templates Collaborate with marketing teams to conceptualize and execute promotional campaigns Ensure all designs adhere to brand standards and are consistent across different platforms Stay updated with industry trends and incorporate innovative design techniques Conduct research and gather visual references to inspire new design concepts
1) Plan, implement, and monitor advertising strategies and campaigns to promote goods and services. 2) Conduct market research and analyze data to understand brand awareness, customer preferences, and emerging trends. 3) Develop creative ideas for advertising and promotional campaigns, ensuring alignment with brand guidelines. 4) Support the creation of marketing materials for traditional, digital, and social media platforms. 5) Track and analyze marketing campaign performance, identifying areas for improvement. 6) Maintain records of departmental spending and assist with budget reporting. 7) Advise on advertising budgets and campaign strategies based on customer insights and market analysis. 8) Train internal stakeholders on brand guidelines to ensure consistency across platforms. 9) Coordinate customer engagement initiatives via social media and digital platforms. 10) Collaborate with vendors, creative agencies, and internal teams to execute marketing initiatives. 11) Monitor and analyze website traffic and e-commerce data to identify patterns and improve digital performance. 12) Address customer feedback and incorporate insights into marketing strategies.