Digital Marketing

Maintain and update marketing databases. Handle administrative tasks like filing, scheduling meetings, and preparing reports. Proofread and format content to align with brand guidelines. Monitor scheduled postings across platforms. Assist in company promotional activities as needed.

Support in implementing strategies to drive traffic to the website, enhance user experience, and convert visitors into customers Set up, monitor, and optimise PPC campaigns to maximise ROI and achieve targeted customer acquisition goals Conduct keyword research, on-page and off-page opimisation, and track SEO performance to improve search engine rankings and organic traffic Coordinate paid social media campaigns across platforms to increase brand awareness and engagement Assist in managing relationships with affiliate partners, track performance, and optimise affiliate marketing efforts to drive sales and revenue

Assist in executing strategies and initiatives aimed at growing the retail e-business Handle customer inquiries through various channels, ensuring responses are prompt, accurate, and helpful to maintain high customer satisfaction levels Deliver oustanding customer service by addressing customer needs, resolving issues efficiently, and creating a positive shopping experience Support the creation and maintenance of visually appealing product displays on the website, ensuring that products are presented attractively and aligned with brand standards Gather and analyse sales data, preparing comprehensive reports to track performance, identify trends, and provide actionable insights Perform comparative shopping analyses to benchmark against competitors, providing detailed reports to inform strategic decisions

Monitor virtual inventory levels and update records to ensure accurate reflection of stock availability and prevent discrepancies Review and verify incoming and outgoing shipments to ensure that all items match the order specifications and are complete Verify that the correct items are selected from inventory, properly packaged, and prepared for shipping according to customer orders Coordinate shipping logistics, including scheduling and tracking shipments, to ensure timely delivery of products to customers

Develop a comprehensive business plan for the online store, outlining objectives, strategies, and key performance indicators Implement initiatives to boost sales and maximize profitability, including promotional campaigns, pricing strategies, and product placement Work closely with relevant teams to align strategies across social media, search engine optimization (SEO), and other digital marketing channels Implement and optimise strategies to improve online visibility, attract and retain customers, and enhance the overall customer experience

Develop and execute effective social media marketing strategies to drive paid traffic and enhance brand visibility Manage and optimize social media campaigns across platforms like Facebook, Instagram, Twitter Conduct research to stay updated on current trends and best practices in social media marketing Collaborate closely with the content team to create engaging social media content aligned with brand goals Monitor campaign metrics, analyze performance, and provide regular reports for data-driven insights and recommendations Stay informed about industry trends and competitor activities to identify new opportunities and maintain a competitive edge Work with graphic designers to ensure visually appealing, brand-consistent creatives, maintaining effective communication throughout the design process