Rules-Based Copy Editing

Review scripts, programmes, and advertisements to ensure they meet legal, licensing, and regulatory standards Identify and flag non-compliant content related to sensitive topics, misinformation, copyright, or advertising rules before publication or airing. Coordinate with production, editorial, and legal teams to guide content revisions and align with compliance requirements. Maintain documentation and audit trails of compliance checks and content approvals for regulatory reporting. Stay updated on media regulations and enforcement trends and provide training or guidance to creative teams to prevent violations.

Write copy for TV commercials, radio ads, and digital content (social media posts, website content, email campaigns) that aligns with brand messaging and objectives. Collaborate with creative and production teams to develop and refine concepts for commercials, promos, and other content formats. Edit and proofread content, ensuring accuracy, clarity, and consistency in messaging across different platforms. Adapt content for different platforms (TV, radio, digital) to suit the specific requirements of each format while maintaining brand identity. Conduct research to understand target audience preferences and ensure that the content resonates with the intended demographic.

Edit and assemble visual and audio materials (including footage, voice, sound effects, and music) to produce high-quality broadcast and digital content. Make editorial decisions on structure, tone, and narrative flow, ensuring content aligns with platform requirements and audience expectations. Coordinate with producers, scriptwriters, and creative teams to finalise versions for TV, radio, websites, OTT, and social media. Review and ensure compliance with editorial, technical, and legal standards before content is cleared for broadcast or publication. Adapt content for multi-platform delivery, including editing formats and versions optimised for radio airtime, TV scheduling, and digital/mobile consumption.

Lead editorial strategy and content direction across TV, radio, and digital platforms, ensuring alignment with the station's vision and programming goals. Supervise the editorial team, providing guidance, support, and feedback to ensure high-quality content creation and adherence to editorial standards. Make final content decisions, ensuring that all content meets quality standards and aligns with station policies. Coordinate media production between teams (production, research, and technical) to ensure seamless workflow and timely content delivery. Monitor and adjust editorial output, stepping in to resolve issues, improve content quality, and ensure consistency across all platforms.

Develop and implement physical and digital marketing strategies to enhance brand awareness and drive online traffic. Coordinate and optimise integrated digital campaigns across multiple channels (Paid Search, SEO, social media, advertising). Conduct market research and competitor analysis to identify consumer preferences, market trends, and growth opportunities. Create and manage engaging marketing content across platforms (social media, websites, email). Analyse and report on marketing performance metrics to track campaign effectiveness.

Develop creative concepts and write high-quality content for TV, radio, and digital platforms (ads, promos, scripts, social media posts). Research industry trends and client needs to ensure content is current, relevant, and aligns with market demands. Lead and mentor junior copywriters, providing feedback and guidance to improve the quality and consistency of their work. Collaborate with producers, directors, and creative teams to ensure content aligns with the production’s overall vision and meets audience expectations. Review and refine copy to ensure it maintains brand tone, messaging, and quality standards across all platforms.