Inbound Marketing

Support in implementing strategies to drive traffic to the website, enhance user experience, and convert visitors into customers Set up, monitor, and optimise PPC campaigns to maximise ROI and achieve targeted customer acquisition goals Conduct keyword research, on-page and off-page opimisation, and track SEO performance to improve search engine rankings and organic traffic Coordinate paid social media campaigns across platforms to increase brand awareness and engagement Assist in managing relationships with affiliate partners, track performance, and optimise affiliate marketing efforts to drive sales and revenue

Analyse data from multiple digital sources to provide actionable insights for improving user experience, content effectiveness, and marketing strategies Measure and report on digital marketing campaign performance against ROI and KPIs Develop and deliver regular reports and dashboards to communicate key metrics and insights to stakeholders Recommend and implement optimization strategies for digital marketing campaigns, website user experience, and other digital initiatives

Design and implement comprehensive digital marketing campaigns to drive customer engagement Develop and update website content to ensure it is engaging, accurate, and aligned with the organisation's branding and marketing objectives Manage social media accounts, creating and sharing content, responding to comments, and fostering community engagement to enhance brand presence Monitor website and social media analytics to track performance, identify trends, and produce reports to inform strategy and decision-making Innovate and implement new digital marketing strategies to enhance online product visibility and drive sales

Develop and execute digital marketing campaigns, ensuring cohesive and targeted messaging Create and implement digital marketing strategies that drive brand awareness, customer engagement, and revenue growth in line with company objectives Ensure a consistent and engaging social media presence by regularly posting content across all relevant digital channels, maintaining brand voice and standards Track social media engagement, respond to customer interactions, and manage brand reputation by addressing any issues or feedback promptly

Offer real-time customer support via live chat, addressing inquiries, resolving issues, and providing product information Stay well-informed about products and services to assist customers efficiently Diagnose and resolve technical problems with clear, concise solutions Assist customers through various processes and transactions Collect customer feedback and share insights with the team for continuous service enhancement

Develop and execute effective social media marketing strategies to drive paid traffic and enhance brand visibility Manage and optimize social media campaigns across platforms like Facebook, Instagram, Twitter Conduct research to stay updated on current trends and best practices in social media marketing Collaborate closely with the content team to create engaging social media content aligned with brand goals Monitor campaign metrics, analyze performance, and provide regular reports for data-driven insights and recommendations Stay informed about industry trends and competitor activities to identify new opportunities and maintain a competitive edge Work with graphic designers to ensure visually appealing, brand-consistent creatives, maintaining effective communication throughout the design process